Cadbury Dairy Essay

Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiation or customer service. Seeing that Cadbury chocolate is considered a common brand name in households all over Australia, there is nothing within the external environment that should be modified and it will remain in a strong steady position in the confectionery industry. Product: In order to continue generating sales, Cadbury took into consideration one of the threats that the confectionery industry is facing today. Consumers are becoming more health conscious; therefore Cadbury will support and promote physical activity by giving away mountain bikes to 100 lucky winners around Australia! The promotion will only feature in the Cadbury Dairy Milk chocolate block range: including the Fruit and Nut, Hazelnut etc†¦ Featured on the wrapping will be, â€Å"WIN A MOUNTAIN BIKE† with a picture of the bike that will be won. Price: The pricing of Dairy Milk Chocolate will also maintain the same pricing strategies to remain competitive with its competitors Nestle and Mars. Place: The distribution of Cadbury Dairy Milk should be at its maximum capacity, remaining readily available in supermarkets, convenience stores, seven elevens and kiosks. Promotion: Cadbury should continue to generate promotions to remind and encourage consumers to purchase Dairy milk chocolate. In order to maintain the sales of Dairy Milk, sales promotion should be implemented to generate growth. This is done by creating advertisements on Television and in-store promotional posters to display the promotion that is running. The television and in-store promotion is to inform consumers of the promotion that is currently running. The sales promotion will be â€Å"WIN A MOUNTAIN BIKE† This promotion is for the Cadbury Dairy Milk block chocolate range. Every consumer that purchases a block range from Cadbury’s will have the opportunity to enter the competition by text via SMS a code that is given inside the wrapper. f. ) Marketing Action Plans: A key objective is to hold current customers and to maintain and increase the retail and brand market share to make sure that the Cadbury brand and products remain one of the top selling confectionery brands in Australia. Since Cadbury Dairy Milk is in the top five selling chocolates list, there will be no need for any tremendous change. A good way to promote The other Cadbury block chocolate range such as Fruit and nut and Hazelnut†¦etc will also have his competition. Price: Cadbury’s human resources department will need to find a place that will provide us with the mountain bikes. The costing of the bikes and the overall promotions will need to be considered, as Cadbury does not want to spend so much on promotions, when Cadbury Dairy Milk is not declining any time soon. Promotion: Pictures of this new competition will need to be put in magazines such as: Women’s day, News Idea, newspapers†¦. etc†¦designers will be needed to create the advertisements for this promotion. However, to promote Cadbury Dairy Milk’s new competition, television is the key to ensure that viewers all around Australia will know about the â€Å"WIN A MOUNTAIN BIKE† promotion. As television is the main and preferred type of advertising, it is certain that consumers will know about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be showing, to heighten promotions. It is best to air the promotion on television between 4:00 pm – 9:00pm, since that is the time when consumers are most likely to be at home. Place: The exposure of Cadbury Dairy Milk promotion will need to be more publicized in convenience stores and kiosks in the form of a poster. g. ) Management of the marketing effort and the marketing function: In order to make sure that they marketing effort and function works accordingly a few steps have to be taken in regards to the management of the planning. The three step process that will have to be put in place will be based around †¢Marketing Implementation –The process of putting marketing strategies into action †¢Intended Strategy The strategy that the company decides on during the planning phase †¢Realized Strategy – The strategy that actually takes place Cadbury must be able to respond and adapt to its internal marketing department. Coordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers is very important as it allows for a gauge or a measure to be received as a result of acceptance and understanding. In regards to the marketing activities it all starts within the Cadbury management team. The ability to motivate marketing personnel plays a large part in the initial process to get the promotional idea off the ground, once the team is able to have a grip of the idea that tackles the current health issue and that a bike will be awarded as a prize and health product then extreme communication within the marketing unit will be essential. Openness and responsiveness from other marketing departments will be just as important to make sure that the management and strategy travels across all channels. This will be indispensable to the organizing and coordinating of marketing activities which then lead to a schedule for implementation. The marketing control process consists of three steps; Establishment of control standards, Evaluation of actual performance relative to established standards and corrective action if necessary. A few key guidelines that will help Cadbury in controlling marketing activities: Within the Marketing Control Process †¢Establishing performance standards and trying to match actual performance to those standards Establishing Performance Standards Expected levels of performance †¢Taking Corrective Action oImprove actual performance oReduce or change the performance standards oDo both †¢Problems in Controlling Marketing Activities oLack of the information required to control activities oUncontrollable influence of market environment changes on marketing activities oTime lag that occurs between marketing campaigns and their results delays corrective actions A few problems can also occur in the controlling of marketing activities, however the ability to act on these problems will only make the campaign more successful and responsive.

Revolutionizing a Better Era of Technology in the Future of Medicine Essay

Alan Kay states, â€Å"The best way to predict the future is to invent it yourself† (qtd. in Garreau 88). Many Americans ponder what the future might hold. Will technology bring a new era to mankind or will it be the end to all eternity? Ray Kurzweil, inventor of the year by MIT, argues â€Å"he is convinced that medicine is moving sufficiently fast; therefore, any person who can stay healthy for the next 20 years may so benefit from the explosion in biological technology as to be immortal† (Garreau 90-91). With the advancements of medical technology continuing to climb, this quote illustrates that the future will make for a better world. Organizations such as The Defense Advanced Research Projects Agency known as DARPA, The Continuous Assisted Performance known as CAP, and The National Science Foundation fund studies that demonstrate how genetic engineering will impact America’s future by developing a bigger, better, stronger individual (Garreau 19-35). Each day as the advancements of technology doubles, the world will soon not worry about diseases and health; everyday gene technology will better our minds, bodies, and most future generations, thus making the â€Å"Heaven Scenario†. In the Article â€Å"Gene Technology and Tissue Engineering† Andree, department of Plastic and Surgery, Freiburg University Hospital, states â€Å"Gene therapy is based on the concept for certain proteins or polypeptides into a cell and, thus, may be used for potential modulation of tissue. Genes can be delivered using either an in vitro approach, and with viral or non-viral vectors. Genes may therefore be stable, or transiently expressed by the cells† (93). This fact illustrates the concept of genetic manipulation and how each cell is expressed. Both Rob DeSalle, Ph.D. in Division of Invertebrates, and Michael Yudell, MPH in Molecular Laboratories, summarize that the study of Genomics will have a major impact in medical services. If doctors knew how to discover someone’s exact diseases, then they can transform and improve those cells to stop in in its act (117-118). With the help from DARPA and CAP and the study and treatments  of Gene therapy, Americans’ will soon find themselves living longer and healthier lives. DARPA funded by Michael Goldbatt, is one of the world’s foremost drivers of human enhancement (Garreau 19). Their vision is to â€Å"accelerate the future into being† (Garreau 21). DARPA help fund the computer mouse, graphics, weather satellites, and many other technologies (Garreau 25). One independent agency that works strongly with DARPA is CAP managed by John Carney (Garreau 28). CAPs advanta ge over DARPA is the laboratory. One idea that they are studying is â€Å"finding an enzyme that appears only in bacteria but not in us. It might exist only for a brief time in the bacteria, but without it, that life form cannot exist. Then you attack it† (Garreau 28-30). Organizations such as DARPA and CAP strive to make unstoppable human beings. For instance, take the well-developed movie Gattaca which came to theaters in 2010 and was about a man that manipulates his DNA to hide his identity to be a more advanced, genetically engineered, human being. No one is capable of stopping him from becoming a better meaningful species to society. Most Americans strive to build themselves up to become the best they can be. Americans’ study the use of DNA manipulation in bodies and cells to help fight off diseases and illnesses such as the common cold or flu. Goldblatt proclaims, â€Å"We do not fear the unknown, and we relish exploring the unknowable† (Garreau 19). Americans should be more like this quote and strive to become the best species that has ever existed. DARPA is studying a vaccine that will help in pain management. Such vaccines will make milestones in terms of medicine. If someone is hurt they will feel the first trigger of pain but the pain will soon subside (Garreau 19-28). This pain vaccine will have many benefits to Americans dealing with diseases and to society. The National Science Foundation believed in the â€Å"Heaven Scenario†: They predicted in 10-20 years the world will evolve much better. Wearable sensors will enhance every person’s awareness of his or her health condition, environment, chemical pollutants, potential hazards, and information of interest about local business, natural resources, and the like. The human body will be more durable, healthy, energetic, easier to repair, and resistant to many kinds of stress, biological threats, and aging process, and technologies will compensated for many physical and mental disabilities and will eradicate altogether some handicaps that have plagues the lives of millions of people. (qtd. in Garreau 112-113) This statement  unveiled a world where technology advancements will mature in a way that Americans are capable of being healthier and happier individuals. The effects of genetic engineering impacts the future by manipulating genes to help Americans live longer. Enzo Russo and David Cove, authors of Genetic Engineering: Dreams and Nightmares, tell a brief story about a little girl that was suffering from a disease called Severe Combined Immune Deficiency. â€Å"She was the first known human being to be treated using gene therapy†¦After two years of therapy, this young girl was able to attend school normally, to swim, dance, ice skate with her family and friends† (117-118). With this example it substantially shows the achievements of Gene Therapy and how Americans greatly benefit from them. Children will have the privilege to go out and play or do whatever else their little imagination wants to do so they can be just like every other child. If doctors had a way to catch or see a disease before it overtakes someone’s body then they would be able to do something about it. Jacobs, consultant genetic counsellor Guy’s and St. Thomas’ NHS Foundation Trust, believes â€Å"Early identification of individuals with, or at risk of, hereditary disease can make a difference to patients and families in terms of accessing genetic services, early detection and risk-reducing measures. Several clinical guidelines recomm end undertaking family history assessment in clinical setting† (Jacobs, Chris, Christine 38). Jacobs also states that â€Å"Recognizing when off spring may be at risk of genetic condition such as cystic fibrosis, Duschenne muscular dystrophy or Huntington’s disease, can help couples to make choices about prenatal testing and pre-implantation genetic diagnosis. These procedures increase the possibility of a healthy baby and reduce the risk of passing the mutation to future generations† (Jacobs, Chris, Christine 38). With this possibility, think of how it will make a new era to mankind. Parents no longer have to worry about unborn babies and whether they will have the same disease as their ancestors. Another person that was influenced by Gene Therapy is Gregory Stock. Stock, director on Medicine, Technology, and society at the school of medicine of California, proclaims â€Å"In the future Americans will benefit from using ‘Artificial Chromosomes’. Future generations will be able to switch out one or two chromosomes that may be transferring diseases with a stronger chromosome† (qtd. in Garreau 116-117). There are many believers of the â€Å"Heaven Scenario† although all the outcomes  might not be the same. Ray Kurzweil, who was granted the national medal of technology, was the inventor of the â€Å"Heaven Scenario.† He stated â€Å"is there is no problem or challenge that there [is not] an idea to overcome that problem† (qtd. in Garreau 115). This statement argues that no matter how difficult something might proclaim to be, there will always be a new improved way to get thru. In terms of medicine, there will always be new inventions of t echnology and drugs that will make a better advancement then the former. No matter what the statistics say technology will always have an astonishing outcome. If Americans’ had the opportunity to formulate themselves at a higher level of humanity then why not go for it? (Garreau 115) Most Americans’ dream that one day the world will be a heavenly place for all humanity. With the advancements of new medical technology doubling and continuing to climb up this progressive ladder, Americans’ soon will be bigger, stronger, and healthier individuals. The inventions of new drugs, either injected or manipulated into genes, will influence making the outcome of the â€Å"Heaven Scenario† true. If more organizations like previously stated DARPA and CAP continue to find new ways of implementing and then attacking infections and disease: Americans’ will live much longer non-stressful lives. Imagine the outcome of waking up clear headed and pain free with no worries in sight. Future generations will have the knowledge and ability to know when a bad enzyme links on and attacks cells; furthermore, being able to stop the infection before it explodes and travels thru DNA. It will be a new era to mankind. Americans’ will be able to determine and c hoose how their children turn out. Children will be healthier and live longer lambent lives. Like my opening quote â€Å"the best way to predict the future is to invent it yourself.† Negative controversies about technology being the end of mankind should not influence Americans’ into not believing in the â€Å"Heaven Scenario,† thus sit back and watch the never ending achievements and outcomes of Gene therapy transmute the world into a better brighter norm. Works Cited Andree, C., et al. â€Å"Gene Technology and Tissue Engineering.† Minimally Therapy & Allied Technologies 11.3 (2002): 93-99. Academic Search Premier. Web. 18 March 2014. DeSalle and Michael Yudell. Welcome To The Genome: A User’s Guide to Genetic Past, Present, and Future. Canada: John Wiley & Sons. Inc., 2005. Print. Garreau, Joel. Radical Evolution: The Promise and Peril of Enhancing Our Minds, Our Bodies- and What It Means to Be Human. New York: Random House, 2005. Print. Jacobs, Chris, and Christine Patch. â€Å"Identifying Individuals Who Might Benefit From Genetic Services And Information.† Nursing Standard. 28.9 (2013): 37-42. Academic Search Premier. Web. 18 March 2014. Russo and David Cove. Genetic Engineering: Dreams and Nightmares. Oxford New York Tokyo: Oxford University Press, 1998. Print.

Critically discuss the relationship between uneven geographic Essay

Critically discuss the relationship between uneven geographic development and globalization - Essay Example As a result of the geographical inequalities manifested in different places of the world, it can be argued that contrary to the popular belief that the globalisation is bridging the economic, social and cultural gap between different regions, it is actually increasing the social, cultural and economic inequality; hence, uneven geographic development. The term globalisation can be traced back to the late 1980s when globalisation became fashionable idea that described contexts related to historical processes where world economic and societal integration was taking place rapidly commonly referred to as structural globalisation in addition to contexts related to policies underlying the historical processes which represents ideological globalisation (Kacowicz 2013). This social and economic integration has had different repercussions for different world’s geographical regions and countries at least in its initial stages. Due to globalisation in the current situation, the increased competition among countries has affected more negatively the Northern countries especially the US compared to the effect it has had on some of the Southern countries. The reason for this imbalance can be argued in terms of exchanges in trade where during the 1970s many developing countries benefited from the higher prices for natural resources like oil in addition to the plentiful supply of credit and investments at highly favourable conditions due to the increased competition among Northern countries (Arrighi 2002). In order to effectively explore the different views on how globalisation impacted on geographic development, it is necessary that different perspectives on globalisation can be identified. Superficially, globalisation can be considered as the deepening, expanding and accelerating international interconnectedness in all aspects of contemporary social life, which covers such diverse contexts as cultural to the criminal and from the financial to the spiritual undertakings (Saxena 2010). A computer programmer located in India is in a position to offer services to an employer in Europe or USA in real time. In addition to the fact that farming of poppies in Burma can have a connection with drug abuse in Berlin is a good enough example of how globalisation links one geographical location to another in a different continent. However, away from the broad perception of the continued escalation of global interconnectedness there is considerable divergent view as to how globalisation is best conceptualized, how its causal dynamics works, and how its structural impact should be characterized. Therefore, due to issues raised by the question of what globalisation represents, three broad schools of thought have developed each having a different perspective of globalisation but all endeavour to comprehend and elucidate this phenomenon. Firstly, there are those who see globalisation as representing a new epoch where people from different geographical regions are pr ogressively being subjected to the controls of the global market. Secondly, there are those who conceptualize globalisation as a myth, which obscure the truth about international economy, which is in reality segmented into geographical blocs characterized by a powerful

Alroy Drawer Runners Essay Example | Topics and Well Written Essays - 2000 words

Alroy Drawer Runners - Essay Example Alroy is a leader in the manufacture of metal drawer runners that are utilized on furnishings, custom cabinetry and any other product requiring efficient and no-slip drawer slides, hence creating a plethora of opportunities for capturing disparate markets and prospects. What makes Alroy products unique is their durability in construction and powder-coated covering that improves anti-corrosion capabilities and longevity over that of competing drawer runner manufacturers worldwide. Alroy Sheet Metal’s customer is Heritage Home Group LLC, a multi-national organization specializing in manufacture, design, distribution and retailing of a variety of home furnishings. Heritage is a very high-end producer and marketer of top quality, premium home products under the respected and well-known brand names such as Thomasville, Lane, Broyhill, Pearson and Drexel Heritage. The customer maintains a very broad group of retail channels that include branded retail stores, collaboration with world-renowned interior design agents, mass merchant retailers, and independent retail stores across the world. The relationship between Alroy salespersons and Heritage Home Group is one that is justified through a consultative selling model. Salespersons, in order to add value to the relationship and engage the customer effectively, ask a variety of strategic questions, utilize active listening skills, and illustrate a legitimate care and concern for their problems and needs. Relationship development involves more interactivity with customers, face-to-face selling practices, in which productive communications between seller and customer are critical to establishing trust and perceptions of competency in the salesperson and the corporate brand.  

''Literature Review'' Topic-Causes of Falls In Elderly Patients Essay

''Literature Review'' Topic-Causes of Falls In Elderly Patients - Essay Example For this reason, it is necessary for health care providers to carefully detect the causes of falls in order to prevent and minimize the risks of falls. Based on the report of the National Health Statistics in England and Wales, the total number of fall and fracture during the year 2004 is 4,547. (National Statistics, 2006) Roughly 64.1% of the cases is unintentional, 32.5% is caused by osteoporosis. The remaining 2.2% and 1.2% is caused by suicide and undetermined probable homicide respectively. (See Table I in appendix– Incidence of Falls and Fractures in England and Wales on page 15) As I work in an elderly rehabilitation ward this topic is more relevant to my clinical area because elderly individuals are more prone to experience fall-related injuries. Seventy percent of accidental death among the elderly patients is due to fall. Most of the elderly individuals that suffer from hip fracture due to serious falls are not able to regain their normal level of function. (Stevens and Olson, 2000) The fact that this type of accidents could lead to the serious physical injury and death among the elderly individuals (Lipsitz, 1991), the causes of falls should be taken seriously in order to prevent and minimize the incidence of falls among the elderly individuals. Therefore, it is necessary to rehabilitate physical injuries due to fall (Muche and McCarty, 2006). In gathering concrete evidences regarding the causes of falls among the elderly patients, the author uses the search engines particularly ‘yahoo’ and ‘google’. Both search engines has been very helpful in enabling the researcher to locate relevant evidenced-based journal that comes from databases search such as dialog datastar: Medline, Embase, Pubmed, The Cochrane Library, Sumsearch, and Trip database. In searching for peer-reviewed journals, the author entered search

Week 6 disc Tchaikovsky Assignment Example | Topics and Well Written Essays - 250 words

Week 6 disc Tchaikovsky - Assignment Example Apart from the sound of the fire cannons, there are also sounds of what appears to be fireworks, usually used to exhibit a celebratory mood. Probably one of the reasons why Tchaikovsky’s compositions have continued in popularity in the contemporary society is that is it portrays the themes of war that were experienced in the early 1800’s: His compositions i.e. the 1812 Overture exhibits both sadness and joy that were associated with the war. Perhaps, his compositions have continued to gain popularity owing to the fact that they remind the contemporary populace the history of war. Currently, â€Å"Only in America†, a song that was composed by Brooks and Dunn in 2004, just before the 9/11 terrorist attack, has been considered one of the most nationalistic and patriotic songs in the contemporary world. Its popularity can also be attributed to the fact that it was used during the re-election of George W. Bush during this

Law of Contract Essay Example | Topics and Well Written Essays - 1500 words - 1

Law of Contract - Essay Example Joanne, Vanessa’s business advisor and representative, Arnold hid the fact that the wood panelling in FF’s sauna facilities are rough, unpleasant to the touch, and require repairs, such that without examining the facilities further, Joanne reported to Vanessa that the facilities were â€Å"first rate†. Furthermore, Arnold also informed Vanessa of further improvement he plans to have done on FF prior to the sale, particularly the installation of massage facilities, which he eventually forgone when he discovered the costs required for these improvements. Thus, Vanessa, in believing she was entering into a good bargain bought the leisure centre. It was only after buying FF however, that Vanessa discovered several work needed to be done on the leisure centre, particularly the need to repair the rowing machines, which costs  £10,000 and the need to re-panel the sauna costing  £5,000, leading Vanessa to believe she was misled by Arnold into entering their contract of sale. The main issue is therefore whether or not Arnold, in failing to disclose the facts that (a) 20 of the 100 rowing machines were not working, (b) that he no longer intends to install additional massage facilities, and that (c) the wooden panels in the sauna are not in good condition, has committed either a breach of contract or misrepresentation against Vanessa. Furthermore, other issues are also present, particularly whether or not Joanne, in failing to properly examine the leisure centre and reporting it as â€Å"first rate† to Vanessa renders her liable t owards the latter. And whether or not, Vanessa has suffered losses resulting from the bargain; and if so, if she can claim damages for her loss. Given the contractual relationship between the parties, a breach of contract would have been committed by Arnold if it can be shown that he violated an expressed or implied term in their transaction, or a collateral contract resulting from their transaction. Hence, if a contract was drawn and terms

EBay Essay Example | Topics and Well Written Essays - 2000 words

EBay - Essay Example Approximately 430,000 people today in the USA come up with all of or even the majority of their own existing through this web site (Lewis, 2008). The actual goal of eBay was to promote the task ethic and traditions associated with the exciting, wide open as well as trustworthy atmosphere to achieve and maintain the main concerns of the organization. For this it has successfully kept its customers protected from other rivalries by providing a smooth open trading forum for sale and purchase. This paper is an attempt to familiarize the audience about the success of eBay with a brief touch of its SWOT analysis, Porter’s Five Force Model, and Value Chain Analysis. 1. eBay: SWOT Analysis 1.1 Strengths 1.1.1 Brand. The fame of eBay brand is consistently increasing over the years and now the brand has become a source of benefit to it. The brand is widely appreciated throughout the world because the firm is expanding its areas of operation on global scale and thus public has its great awareness and recognition. The company has estimated greater revenue in near future due to the wide recognition of equity of eBay brand. In addition to this, eBay’s trademark, copyrights, patents, and domain names will also help the organization to get a competitive advantage over its rivals. In turn, eBay will enjoy extra sales and earnings. 1.1.2 Market Leadership. eBay offers the best and leading online auction services to the community on global scale. It is the leading company of auction industry as still it possesses 17% online market share and it will enjoy its leading place in various ways. Top rank position will enable the company to increase its brand recognition and greater impact on auction industry. eBay can easily combat the competition from any of its rivalry or new entrant by using its leading seat. 1.1.3 Strategic Assets and Earning Growth. eBay is possessing great strategic position in the market and this status provides it a competitive advantage over its r ivalries. In 2010, the eBay’s overall worth of sold products was $62 billion which was more than $2,000 every second (http://www.ebayinc.com/who). The company’s net revenue remained 2.5 and 2.8 billion dollars in first and second quarters of 2011 respectively. The potential of growth is estimated to increase significantly by December 2011 i.e. 17.40% which would be four times than of June, 2011. 1.1.4 Pay Pal. eBay has successfully kept its customers stay in touch with it by the acquisition of Pay Pal. The possession of Pay Pal has not only increased the numbers of customers but it also developed the confidence level of buyers on eBay manifold. 1.2 Weaknesses 1.2.1 Advancements in Technology. Since latest technologies are easily available in the market, therefore the auction market has been converted into replicated environment. Due to this trend, the auction industry is getting restricted to internet only. In order to ensure the auction more convenient, eBay must work on its user interface working environment. Although it is already producing great revenue, however, by doing so, customer level of confidence on eBay will be improved as well as the traffic of visiting users would also increase. 1.2.2 Expectations. eBay’s track record over the years has increased the customers’ level of expectations manifold. In current scenario it seems to be improbable that eBay will keep on producing the same upshots. Therefore, if eBay goes to do so, it means firm is forced to set

Gas Chromatography Term Paper Example | Topics and Well Written Essays - 1750 words

Gas Chromatography - Term Paper Example It is also referred to as gas separator or aerograph. Gas chromatography is different from other forms of chromatography because the solutions are always in gas state as they travel through the column. Retention time occurs when different compounds separate in the column at different times. The gases have different eluting times due to the reactions between them and the column. The gases are now compared by their different retention times which give the gas chromatography the power to analyze the gases (Eli, pp. 217-220). Chromatography originated in 1903 by Mikhail Semenovich Tswett who was a Russian botanical scientist. He opened the way to gas chromatography. He used adsorbents like ethanol and calcium carbonate to elute carotenoids and chlorophylls this saw the use of the column chromatography. The foundation of the gas chromatography was later laid by the Nobel Prize winner John Porter Martin. In 1941, he used the liquid to liquid method and in 1944, paper chromatography which brought about gas chromatography. It later led to the formation of liquid-gas chromatography in 1950. This has led to the modern gas chromatography technique which is being used today as an important analytical technique in chemistry (Colin, pp. 161-165). The description of chemistry, physics and biology behind the gas chromatography technique can be explained ... This means it uses the inert gases like carbon dioxide, helium, nitrogen and argon. For one to choose the carrier gas, he or she needs to identify the type of detector to be used. It has a molecular sieve that sieves out impurities and water (Casimir, pp. 139-142). The injector port is a column in which the samples are passed in the instrument. The samples are not supposed to be very large and they are to be introduced in the column as in the state of vapor. Large sample injections can cause the band to broaden thus lose resolution. The most accurate and common method used is that of injecting samples via a rubber septum using the micro syringe. The injector is characterized by a heated chamber which has a glass liner where the sample is passed through the septum. When the injector is using the splitter mode, the carrier gas normally enters the chamber and leaves it by three outlets. Then the sample becomes vapor which leads to the formation of the mixture of carrier gas, vaporized solutes and solvents. A small amount of the mixture goes to the column leaving most of it to exit via the split outlets. Components can not enter the column due to the septum purge outlet in the instrument (Sawhney, pp.211-215). The column is divided in to two sections; capillary and packed. The capillary is further divided in to two whereby there is the support or wall coated open tubular (WCOT, SCOT). The wall coated has a liquid coated stationary phase while the support coated one has thin layer of a supportive material that absorbs the stationary phase. The most efficient type of capillary is the wall-coated capillary. The fused silica open tubular column is considered to be the best as it is a type of the WCOT.

Analyzing the pollution in rivers and lakes by using artificial neural Article

Analyzing the pollution in rivers and lakes by using artificial neural network, fuzzy logic, and regression methods - Article Example The basic approach is to train an ANN unit using a set of already known set of data to predict a similar future event. In this study feed forward ANN could be used to relate the DO measured at each location to predict the other quality parameters as reported. In this method, the (DO)i is considered as the input parameter to the input-neurons which would be passed into the hidden layer of neuron set after multiplying with a correction weight (kj). The main role of the hidden neuron is to add up the weighted sum received from the input set and combines it with a bias (bj) to determine a net value ( netj = ïÆ' ¥ (DO)i kj - bj ). This net value is passed into the output neuron which uses a non-linear function , say, f(net) = 1/ (1+e-net) to determine the output parameters BOD, NO3, NO2 and PO4 (Tayfur and Singh, 2006). The fuzzy logic approach for the prediction of dissolved oxygen level is based on the set of rules that is in built in the model. This process is undertaken in four different steps. Allocation of partial belonging to each input variable in the form of membership function , which takes up values from 0 to 1, is the first step. This process is referred as fuzzification. The allocation is based on intuition and linear triangular functions are the commonly adopted one. The fuzzy rule base is the next requirement to relate the input and the outputs using if-then logical relations. In the present work it could be either as - If BOD is low , NO3 is low and PO4 is low then DO is high - or If BOD is high, NO3 is high and PO4 is high then DO is low. Next is the fuzzy output subset construction by addition of all the fuzzy subsets. The fuzzy output function need to be converted to discrete form of results using defuzzifcation methods. Centre of gravity method (COG method) could be used to this process for the present situation (Tayfur and Singh, 2006, Chen et

Innovations and predecessors Essay Example for Free

Innovations and predecessors Essay At a first glance, this seems a very spiritual statement from Brook, but through reading it again it shows him trying to replace honesty (from the character) with words spoken with deep meaning (from the actor). Although this is only my personal interpretation. Throughout this chapter in The Shifting Point, I noticed that he is constantly asking us, the reader, questions about acting and the theatre. At times he answers with his ideas, telling us his methods and ideas, when he does answer you can almost hear him shouting, preaching the answers to the reader, which just shows how passionate he is about his theatre. Grotowski is unique. Why? Because no one else in the world, to my knowledge, no one since Stanislavsky, has investigated the nature of acting, its phenomenon, its meaning, the nature and science of its mental-physical-emotional processes as deeply and completely as Grotowski. (Brook, 1987:37) This extract shows that although Brook has much in common theatrically with Stanislavsky, he has now met someone who uses similar methods but in Brooks eyes, uses these methods in a better way. Brook goes on to explain that both his and Grotowskis work has points of contact and with these they came together. They both need a crowd on stage and off stage, on stage actors showing their most intimate truths to the crowd (audience) off stage, to share an experience with them. In The Shifting Point, Brook remembers that Grotowski left behind a daily challenge with the intensity, the honesty and the precision of his work. This practitioner is obviously one that Brook looked up to and shared his knowledge with. Grotowski was infamous for retreating from theatre and creating a space for an exhaustive investigation of the basic, physical truths of acting (The Guardian, 2004:4. 10. 2003) Perhaps the most significant development influenced by Artaud was the ensemble theatre movement of the 1960s. Exemplified by the Polish Laboratory Theatre of Jerzy Grotowski, Peter Brooks Theatre of Cruelty Workshop (Drama and Dramatic Arts, Microsoft Encarta Online Encyclopedia 2004) These productions, which usually came out of months of work, relied on physical movement, unclear language and sound, and often unusual arrangements of space. The Theatre of Cruelty derived from the work of the French actor, poet and theoretician, Antonin Artaud. Artaud was a member of the Surrealist movement and had a vision of art as a means of galvanising society and effecting social change. (Halfyard, 2000:http://www. maxopus. com/essays/8songs_m. htm) Artaud used the word cruelty not to evoke sadism, but to call us toward a theatre more rigorous, or even, if we could follow him that far, pitiless to us all. (Brook, 1987:56) The vision of changing society and effecting social change leads to another practitioner who has inspired Peter Brooks theatre, Bertolt Brecht. Brecht felt that drama could instruct and change society; therefore, it should be political. He believed that effective theatre should bring the audience to the point of decision and action. No one seriously concerned with the theatre can by-pass Brecht, Brecht is the key figure of our time, and all theatre work today at some point starts or returns to his statements and achievement. (Brook, 1968:71-72) Brecht wanted a type of theatre in which the audience could focus on a plays themes rather than becoming emotionally involved with its characters. With this, he developed the ground-breaking epic theatre, where his actors would read their lines without emotion, allowing the audience to concentrate on the planned moral messages of the play. For Brechts actors, their aim was to create a response from the audience, the alienation that Brecht created. Alienation is cutting, interrupting, holding something up to the light, making us look again. Alienation is above all an appeal to the spectator to work for himself (Brook, 1968:72) Going against Stanislavsky and Grotowski, Brecht introduced the idea that fully did not mean lifelike for him, Brecht wanted every actor to go with the action of the play, but understand the true purpose from the authors point of view; to the needs of the changing world. Brook is less inclined to believe that it is possible to change things merely by pointing things out to people. (Mitter, 1992:64) Brecht desires the outcome to be social change, whereas Brook wants the end product to go beyond alienation and reveal what we, as a society, want to forget. Brook requires his actors at once to be their characters, and then not to be their characters. Confusing as it may sound, we must recognise that Brook wants his actors to play their characters, but not lose themselves in the action so it seems untrue to real life; he needs a sense of reality, their own personalities to come through. It must be conceded that in Brook this is achieved by the fact that his actors are represented in their drama not by their opinions merely as in Brecht, but by their courageous portrayal of their every evasion, hypocrisy and untruth. (Mitter, 1992:76-77) Brook does get his inspiration from all of the above practitioners, as well as Meyerhold and Reinhardt through researching Brooks Theatre of Cruelty. I noticed that Brook has more similarities in relation to his theatre to Jerzy Grotowski, they have the same objectives but differing methods in reaching them. Perhaps because this was a close friendship as described in The Shifting Point: Grotowskis work and ours have parallels and points of contact. Through these, through sympathy, through respect, we came together. (Brook, 1987:38) Brook utilises various methods from Stanislavsky and Brecht, but there are also disagreements with their methods: There is so much of Brechts work I admire, so much of his work with which I disagree totally. (Brook, 1987:26-27) Like anybody who has a passion for something, whether it is art, sport or theatre, Brook has looked to his passion, theatre, and its innovations and predecessors. Brook has took the essential elements from these practitioners and made them his own. The way Brook regularly asks the questions in his books to the reader, does bring the whole text to life as if he is testing the reader on what they have just read; you could even compare it to an exam revision textbook. Obviously this is not what the genres of his books are about, both The Shifting Point and The Empty Space are autobiographies of his life in theatre; part of the title of The Shifting Point even says forty years of theatrical exploration. I feel all of his works in text are learning resources, not just for drama students, but also for anybody who enjoys the theatre to show them the hidden depth of performance, not just linked with the acting- all the elements that make an ideal, true-to-life or alienating performance.

Indian Luxury Consumer Essay Example for Free

Indian Luxury Consumer Essay The Indian Luxury Consumer: Rapidly maturing and looking for more Any study of the luxury market needs to conclusively address core questions around the luxury customer Who, What and Where. To fully understand answers to these questions, we interviewed existing and prospective customers across various locations, income and age groups. We also interviewed industry leaders across all luxury categories on the Indian consumer and the changes that they have observed over the last few years. In this section, we shall provide answers to three basic questions: 1. What constitutes luxury in India? 2. Who is the luxury consumer? What has changed in the last 2-3 years? 3. How is the behavior of the luxury consumer changing? 4. What are their specific tastes and preferences? 5. Where do they make their purchase? Luxury in India – more aspirational luxury than ultimate luxury Industry leaders across categories believe that luxury is not only determined by price. Exclusivity is a far more important parameter for a product or service to be called luxury. As such customization, uniqueness, and even understatement is important. Design, use of exquisite materials, presentation and personalized service all contribute to luxury. Consumers also talk about exclusivity, uniqueness and appeal to personal taste. This is not as yet corroborated by increased sales of â€Å"ultimate and subtle† luxury products. The majority of the market is still far away from this definition and brand/logo/badge value drive luxury purchases very clearly. Size, flashiness, clearly visible logos, well known brand are the key considerations in the purchase. That said, traditional attributes such as high quality, heritage, longevity, the â€Å"stories† associated with brands are beginning to emerge as drivers of purchase. Bulk of the Indian market is still dominated by the more accessible and aspirational luxury products. Status – announcing your arrival into the elite segment of the society – is the biggest motivation still. The mindset is still that of an â€Å"aspirer† not that of a â€Å"connoisseur†. The Indian luxury consumer new insights The Indian luxury consumer has been studied a few times now. Various segments have been identiofied by earlier studies. The old money/new money/gold cuffs/.. (Luxury Brands) and Industrialist/Corporate/Professional/ (Economic Times – A. T. Kearney India Luxury Review 2007). The focus of our consumer research was to find out how the consumer has evolved in the last 3-4 years. The accepted wisdom is that industrialists and traditionally wealthy families is the largest segment, senior corporate executives are a smaller but emerging segment and young professionals are entering the market. Our research has shown that by and large the consumer segments that constitute the bulk of the market have not changed significantly, although finer sub-segments are now more apparent: Medium size enterprise owners: This is the largest segment in terms of number these are typically the medium enterprise owners – industrialists and traders who run businesses with revenues upwards of 50 cr. The source of their spending is the surpluses generated by the business. Many of these have grown as the economy grew rapidly in the last twenty years. Their wealth is their passport to the elite segment of the society and conspicuous consumption is their way of announcing it to the society. The children who tend to be second or third generation are the bigger spenders, having been educated abroad and hence familiar with brands and the luxury way of living. They are now educating and enticing their more conservative elder generation into spending. Interviews also reveal that those who generate cash need to necessarily spend it and luxury goods are a good avenue for spending. These are very frequent luxury consumers and consume the entire gamut of products and services and some assets like cars and real estate. These consumers shop around for deals and bargains, including international travel. Traditionally wealthy families / large industrialists: This group comprises two sub-segments – the first is the traditionally wealthy families – who have been consuming luxury for several decades and go for the finer things in life. The largest business houses in the country and historically wealthy Marwari, Gujarati, Parsi, Punjabi families epitomize this class. The other sub segment comprises the promoters of some very large businesses which have come up in the last two decades and have created disproportionate wealth very quickly. Builders, miners, diamond merchants, stock brokers, new age enterprise owners fall in this category. Many of them have migrated to the highest ladder of luxury consumption very quickly by acquiring yachts, jets, houses and really expensive cars. Corporate executives: Senior executives of corporate India who are paid in excess of Rs. 1 crore and bankers who earn big bonuses epitomize this category. These executives are well traveled and are aware of brands. Most of these are in their mid-late forties and represent some of the brightest minds in the country. Many of them though have come from middle class backgrounds and hence have a conservative approach on conspicuous spending. While they can well afford to spend, their propensity to spend is low. A gradual change is being seen as they see more and more of their compatriots spend. These consumers spend on some luxury products such as watches, accessories, select apparel, fine dining, international and domestic travel and high end cars. They also tend to shop on their frequent international trips to get the best deals. Self employed professionals: These comprise of professionals such as lawyers, doctors and architects: A small but niche segment, comprising the top stars in their profession, who have made it big. While many of these come from middle class backgrounds, they use their new found wealth to live a good life. They shop for the entire range of products and services although are found less often at the absolute top end of the ladder. Young professionals: Working in service industries – these earn the least compared to the others, but since they don’t have family responsibilities, the disposable part of the income is high. They are in tune with the latest fashion trends, travel abroad once in a while and believe in spending on what they fancy. They tend to consume entry level products and are infrequent consumers. Other segments: Expatriates: Expatriates in the country are growing and they are staying for longer periods: These are on expatriate packages and are accustomed to luxury consumption in other parts of the world. However most of these fly back very frequently and stack up on their luxury products need on these trips. Luxury services and assets (mostly cars) are influenced in a small way by this segment. The segment is definitely driving the increasing awareness and need for luxury products Politicians and bureaucrats: Interviews reveal that politicians and bureaucrats are a large segment for all luxury products, but have a much more pronounced preference for jewellery, watches, cars and real estate. Contrary to the popular perception that is generated by the flashy lifestyles of film and television actors, they are not large spenders by themselves and collectively it is still not a large segment. Luxury consumption of film and TV stars is paid for by the producers. They alsoi shop abroad a lot. Many celebrities belong to rich business families and owe their luxury consumption to their family wealth or get a lot of luxury products as gifts. Citywise sub-segments: There are sub-segments in each city that drive most of the purchases: * Mumbai stock brokers, diamond merchants/exporters * Delhi – industrialists, traditionally wealthy, politicians, bureaucrats * Chennai – traditionally rich, industrialists * Bangalore – builders, IT top brass * Kolkata – traditionally wealthy Marwari businessmen, traders Age profile. The average consumer is still young – between 30-45. This is in line with the overall demographics and is expected to stay that way for some time. It is thus a young luxury market in contrast with some of the mature markets like Europe and the USA where the average consumer is much older (need some data here). Consumer Behavior We found that while the average Indian luxury customer values High Quality, Exclusivity and Social Appeal as key drivers of luxury purchase, they are also very Price Conscious and often straddled with a â€Å"middle-class mindset†. Corporate Professionals in particular tend to be more price sensitive than the Traditionally Wealthy and Business Owners. This is also due to the fact that the average â€Å"fashion consciousness† of Indian consumers is still quite low – most consumers prefer â€Å"well known† brands and make luxury purchases for â€Å"brand value† and not â€Å"fashion value†. The table below summarises the typical behavior patterns of the consumers in each of the segments | Medium Size Enterprise Owners| Traditionally Wealthy Families Large Industrialists| Corporate Executives| Self Employed Professionals| Young Professionals| Average Age| | | | | |. Awareness| Low| High| High| Medium| High| Fashion consciousness ( apparel and accessories)| Low| High| Low| Low| High| Price Consciousness| High| Low| High| Very High| Very High| Badge Consciousness| High| Medium-Low| High| High| Very High| Propensity to buy overseas| High| High| High| High| High| Greater awareness rapidly increasing and the entry of brands, development of malls and magazines has helped. Compared to three-four years ago, the number of people who can correctly pronounce Chanel and Gucci correctly has increased dramatically, although there is still a long way to go. What is interesting to note is that the Indian luxury customer is maturing rapidly and brand awareness has increased significantly over the past 3-5 years. Brands are beginning to see loyal customers who have their preferred set of brands. Among brands, the pedigree of a brand is very important. There is a heritage value with luxury brands – customer typically put more value on brands that have been around for many years. When it came to Indian brands, there is clearly a mixed perception. While most customers were willing to purchase luxury services from Indian players, the luxury products market still has a long way to go. Specifically in services, Indian service quality is considered to be at par with the best in the world. Within products, the categories that customer preferred have a high class value attached to it. Hence very select categories like jewellery and Indian designer apparel products are considered ‘luxury’. Fashion consciousness – changing very fast, dressing for a look increasing in the metros – still a long way to go – in the words of one of the luxury fashion CEOs Indians are â€Å"sartorially challenged†. The younger members of the rich families and the young professionals are leading are leading the pack. Badge consciousness – continuing, no doubt. A logo is probably the most important thing about a product. It is easier to sell a pair of sunglasses or a polo shirt where the logo is clearly visible than a shirt where it is not so obvious. Price consciousness – here to stay. The entire industry acknowledges this and both the principals and the Indian parties strive hard to match prices to make it price neutral for the Indian consumer who would not mind taking a flight to Singapore or Dubai or ask someone to get it, if the difference is more than 3-5%. The economics is simple – its costs 15-20,000 for a return trip (economy of course! ) to Dubai or Singapore. On a product costing upwards of Rs. 200,000, this is less than 10% of the product price. That puts a limit on the amount of premium that anyone will be willing to pay for products that can be easily purchased overseas and carried back. The grey market will willingly carry products for a fraction of the cost of a return trip. The only exception is cars – where it is not possible to bring it in – either legitimately or smuggled. Propensity to buy overseas – reducing but still very significant. One interesting observation is that Indian luxury customers are not averse to buying from India, just that they feel there are better avenues abroad. One of the key challenges is to provide luxury shopping destinations that offer a variety of brands under one roof. While most of them purchased from boutiques in New York or Malls in Dubai, in India there are not many avenues for luxury purchase. While most consumers also make luxury purchases in India, shopping abroad is still by far the preferred option. Consumers have certain perceptions about luxury shopping in India, that have held them back making large scale and frequent purchases in the local market. Interviews with industry leaders reveals that the consumer wants the same package here – merchandise (range, freshness), convenience (location), price and experience (ambience, service) – with an extra expectation of service, given that this is India, where labor is cheap. The development of the Indian duty free has meant that Indians have an option of buying duty free products in India when they arrive rather than carting it all the way from popular shopping destinations overseas. Consumers still believe that the widest, most recent range is not available here and that prices are more expensive here, though at least two of these clearly are myths that need to be broken. In fashion, collections are designed for the whole world once, no one creates separate collections for India and old collections are not available. Width of range is a trade-off that has to be made depending on the depth of the market, so that is a possibility. Converting the overseas market is a big challenge for retailers. Propensity to buy from the grey market – by all accounts, this is reducing in established brands. Concerted efforts by players to bring in the latest merchandise, efforts by brands to supply products at lower prices to India and Indian retailers willing to work on thin margins has meant that the consumer now gets a good bargain. New brands which consumers want and are not available find their way through this channel. Driver of Luxury consumption: Number of HNIs, HNI Wealth or Household Income? It is generally accepted that luxury market size is positively correlated to household income (GDP/capita), the number of high networth individuals and/or their wealth. Discussions on luxury are never complete without a reference to these parameters. A correlation between the size of the luxury market, the GDP/capita, number of HNIs and HNI wealth over the years 2004-2009 shows that in terms of importance the number of high networth individuals is the most important driver, followed closely by GDP/capita and HNI wealth. Interviews with leading luxury brands in India points to the fact that family wealth is a very strong determinant of spending than household income. Consumer interviews with traditionally wealthy families indicates a very interesting pattern – they are habitual consumers of luxury and less price conscious. Some of the segments mentioned above would fall in the HNI category. However luxury consumption in India is not limited to only the HNIs. The masstige phenomenon can be observed very clearly in India. Luxury products in India are appealing to, and purchased by, middle-class consumers that do not fit the typical profile of an elite consumer segment. For these shoppers, luxury represents status and prestige, a place in society that they fit into as a result of their purchase of high-end products. This phenomenon is observed even in the large mature markets such as UK, where a large number of individual consumers buy very small volumes. Luxury goods companies develop products that re-enforce the â€Å"masstige† and drive volumes. As such it is very important to look at the other indicator of the market – the GDP/capita. In India given the fact that wealth is being created due to the rapid growth, growing household incomes are converting the middle class into emerging luxury consumers. As such there is a large segment (below the 1 cr income category) where while the wealth might be low, it is the incomes that are driving the consumption. Measured in PPP terms, 25 -100 lakhs in India is equal to $ XX-YY,000 of income in the US or EUR AA-BB,000 in Europe, which is definitely a luxury consumer. The above two factors combine to make the consumer spectrum in India very broad. Our research shows that sporadic/ infrequent luxury consumption for products and services begins when annual household income goes upwards of Rs. 20 lakhs, becomes frequent when annual household income crosses the Rs. 1 crore mark and becomes habitual when the wealth crosses the HNI milestone ($1 mn in liquid assets). For luxury assets, the markers are understandably much higher and even within assets, the ladder become quite steep as one goes higher. For example, consumer for private jets would be the top 200-400 richest families in the country – the billionaires, super rich families (the HNIs) – anywhere around 200-400 families – such as the private jets, yachts and the largest houses – earning anywhere upwards of 50 cr per annum or with family wealth in excess of 100 cr. The spectrum thus begins at rupee millionaires and goes all the way to real billionaires. While the small traditionally super wealthy families who know what absolute or real exclusive luxury means, and can be called connoisseurs, bulk of the incremental wealth generation in India has been the the handiwork of new age businessmen/industrialists who were not so wealthy a couple of generations ago. As the â€Å"new money† matures, one can expect that the tastes and preferences will also evolve. | | Rupee Millionaires| Near Millionaires| Real Millionaires| Category| Household Income| 10-25 lakhs| 25 lakhs – 1 cr| 1-5 cr| 5 cr+| | Networth/Wealth| | | | |. Estimated number of households| 2,373,000| 1,292,000| 141,000| Typical Occupations| Service Industry professionals| Corporate Executives, Self Employed Professionals| Medium Enterprise OwnersTraditionally wealthyCompany CEOs, top bankers| Large IndustrialistsTraditionally wealthy| Luxury products| Low ticket value items such as leather accessories ties, cuff-links,Wines and spirits, personal care| Watches, some apparel, accessories| All| All| Luxury Services| Spas, Infrequent fine dining| Travel, frequent fine dining, hotels, spas| All| Luxury Assets| | | Cars, YachtsReal estate, Paintings| Private jets|. Geographical distribution of consumers Luxury consumption in the country has so far been concentrated in Delhi and Mumbai with Bangalore being a distant third. Brands have been thinking of expanding their footprint beyond these cities and have been wondering about where their next store should be opened. We now believe that the distribution of the rupee millionaires is a good indicator of the luxury consumer distribution in the country. We also believe that for luxury consumption to take off a minimum critical mass is needed in a city. While Delhi and Mumbai continue to be the mainstay markets for luxury consumption, there are several other cities with a large base of potential luxury consumers. A look at the figure below suggests that while Mumbai, Delhi and Bangalore are the top three cities, other cities also have significant potential for luxury consumption. Show a chart between the number of families (X-axis) and the growth 2006-2009 (Y-axis) and number of such households as the bubble size. Use the data below. Year| 2006-07| 2009-10| | Income Category| Annual income Rs. 10,00,000/-| CAGR| Top 20 Cities ranked on the basis of Annual Market Size| Number of Households| Number of Households| | Delhi| 132,258 | 348,000| 38%| Mumbai| 98,164 | 347,000| 52%| Bangalore| 101,550 | 126,000| 7%| Thane| 69,658 | 137,000| 25%| Pune| 57,130 | 106,000| 23%| Chennai| 28,025 | 109,000| 57%| Ahmadabad| 45,224 | 91,000| 26%| Hyderabad| 26,670 | 69,000| 37%| Surat| 34,457 | 60,000| 20%| Coimbatore| 18,076 | 37,000| 27%| Salt Lake (Urban Areas in North 24 Parganas district)| 14,373 | 65,000| 65%| Kolkata| 15,790 | 94,000| 81%| Thiruvallur| 17,837 | 22,000| 7%| Lucknow| 20,654 | 29,000| 12%|. Jaipur| 27,011 | 21,000| -8%| Vadodara| 22,911 | 53,000| 32%| Nagpur| 23,637 | 46,000| 25%| Kancheepuram| 13,920 | 24,000| 20%| | 767,345 | 1,784,000 | 32%| Source: Indicus Analytics| | | | Extrapolating the growth rates seen in these cities, over the next 3 years implies that several new cities will become potential centres of luxury consumption. Kolkata, Chennai, Hyderabad, Pune, Vadodara are high potential destinations to watch out for. A quick comparison with China shows that there are atleast 20 cities/towns where luxury brands are present. Comparison between luxury stores in India and China. | LV| Burberry| Chanel| Hugo Boss| Beijing| 3| 2| 2| 9| Shanghai| 3| 2| 5| 5| Other Tier I| 6| 6| 0| 8| Tier II| 12| 10| 1| 22| Others| 11| 13| 0| 43| | LV| Burberry| Chanel| Hugo Boss| Mumbai| 2| 1| -| 1| Delhi| 2| 1| 1| 1| Bangalore| 1| 1| -| 1| Others| -| 1| -| -| We believe in the next 5-7 years, atleast 5-7 new towns will get added on the luxury map of India. We also believe that the potential in Delhi and Mumbai has not been fully exploited and that there exist a few more micro markets within these cities that need to be tapped. Pockets of wealth and good infrastructure could be the next big destinations. In Mumbai, South Mumbai, Central Mumbai, Bandra/Juhu, Powai and Thane are micro markets which are far enough from each other, have concentration of wealthy families and decent infrastructure. In Delhi, similar micro markets could be South Delhi, Gurgaon, Saket, †¦.. In summary, while the Indian luxury market is evolving, so is the luxury customer. Understanding the nuances of the customer is extremely critical to succeed in this dynamic industry.

Racial Or Nationality Subcultures

Racial Or Nationality Subcultures In any society there are not only cultures, but also a variety of subculture and countercultures that develop within society. Subcultures and countercultures are formed by generalizations, occupation, class, lifestyle, likes, dislikes, etc. [1] Basically subculture is a group of people that belong to larger culture but differentiate from that. In early 1950s, there has been a distinction between an accepted majority style and a subculture as an active minority style. Dick Hebdige criticize that a subculture is subversion to normality. Subcultures have a nature of criticism and can be perceived as negative. Subcultures get together those individuals who feel neglected and allow them to develop a sense of identity. [2] A sociological term used to describe the values and norms of behavior of a cultural group is term as counterculture .In counterculture a group whose behavior deviates from the societal norm. Although distinct countercultural undercurrents have existed in many societies, here the term refers to a more significant, visible phenomenon that reaches critical mass and persists for a period of time. It is important to distinguish between counterculture, and subculture. [3] Subculture A subculture is a group of individuals that do share some qualities that the majority of society share, but the group has its own values, beliefs, norms, behavior, etc. Subcultures tend to be created when society endures problems or enjoys common privileges. Most individuals within a subculture have common interests and beliefs. Types of subculture   Following are the major types of subculture. Organizational Culture A type of subculture that allows members to have solidarity, community, and social relationships that influence individual behavior. It is the way an organization deals with the environment.   Counterculture It is a type of subculture that completely disregards societys norms and values and creates new ones. They tend to develop when people will not conform to the mainstream.   They have their own beliefs, problems with cultural integration, and have their own material culture. [1] Racial or nationality subcultures These subcultures tend to vary in their values, ambition and beliefs which get reflected in their consumption priorities, spend save patterns, purchase behavior, use of credit, social traditions and customs etc.Nowadays multiracial societies like America comprised of citizens who come from different nationalities or belong to different races. Religious subcultures: Most societies of the world today consist of people subscribing to different religions, which may differ in their beliefs, values and customs. The religious subgroups may follow different custom, have important rites of passage (like birth, marriage and death) performed in different ways and have different festivals. [4] Counter culture vs. Sub culture Counterculture can be defined as a group whose behavior deviates from the societal norm. It is different to the mainstream culture in their politics, norms, social beliefs, and way of dress and social structures. (or) A counter culture is one that reacts against the prevailing culture in place. Example: Throughout the last century examples of counterculture might be the suffragettes, the green movement, polygamists and feminists, punk movement and the infamous hippie counterculture movement of the 1960s, are formed and exist to oppose the dominant culture. All of these counter cultures have specific beliefs and values that cause social change. Counter cultures are large movements that cause social change. Counter cultures are against mainstream culture.[5] Members of a counterculture come together around their desire to reject movements within the larger, dominant culture. While members have this opposition in common, they may not share religious or political affiliations, similar socioeconomic situations, or values. Countercultures can be both negative and positive. They can also become larger when more people are involved and assimilate into the mainstream just as subcultures in general have this potential.[6] Biker Gangs, drug users, career criminals, prisoners, and terrorists have in common that they all have negative perceptions from society and are countercultures. [7] Subculture A sub culture can have its own beliefs, norms and values, but they are generally able to exist within mainstream culture. Their beliefs or manner of being may be different enough to make them stand out, but they are not at odds with society. Subculture is a culture shared and actively participated in by a minority of people within a broader culture. Examples: sub cultures might be Goths, emos, surfies, homies etc. Jews and Tea Party members are both examples of subcultures in the U.S. While the Jewish subculture is based around shared religious values, the Tea Party movement was primarily founded around dissatisfaction with the political status. Sub cultures tend to also share common interests and experience. Sub cultures can exist within mainstream culture.[5] Sub cultures are united by common aesthetics, interests and experience. Subcultures are distinctive segments of the larger culture of a region or society that are marked by shared interests in music or cultural phenomena, membership in a specific ethnic or religious group, or shared socioeconomic status. While some subcultures exist in contradistinction to the societys dominant culture, others exist harmoniously within it. Subcultures incorporate large parts of the broader cultures of which they are part, but in specifics they may differ radically. Subcultures bring together like-minded individuals who feel neglected by societal standards and allow them to develop a sense of identity. Subcultures can be distinctive because of the age, ethnicity, class, location, and/or gender of the members. [6] The qualities that determine a subculture as distinct may be linguistic, aesthetic, religious, political, sexual, geographical or a combination of factors. They certainly play an important role in any individual life and help to explain how each person develops a frame of reference. [7] Everybody has their own perceptions on society, values, and life in general. Values, attitudes, gestures, and sanctions tend to stem from the dominant culture in ones life. Throughout the dominant culture that a person spends his or her time in learning and changing through different experiences many subcultures have developed. Subcultures allow people, who share similar interests to assimilate, socialize, gives them a sense of belonging and fellowship among peers. [8] Similarities Countercultures and subcultures both identify themselves in juxtaposition to the dominant culture of a society. Members usually dress and behave in different ways than average citizens of a society and are usually identifiable by their different appearances. Differences Culture is made up of an amalgamation of subcultures. So, a single subculture is a small segment of the larger culture, which is usually defined by shared socioeconomic status or a common cultural interest. A counterculture, on the other hand, is defined by their opposition to the dominant culture. A member of a counterculture may oppose the prevailing cultures values. Or, it could just oppose certain segments of the culture, or certain subcultures. A subculture is differs slightly from the dominant culture in a society, while a counterculture opposes the culture or subculture itself.[6] Literature review Dick Hebdige argued that a subculture is subversion to normality. Subcultures tend to be perceived as negative and have a nature of criticism. [9] According to Hebdige, subcultures are actually an alternative and reconfiguration of the dominant cultures. As his all very brief references to black and West Indian cultures suggest that he considers these cultures to be transplanted dominant cultures within British society. This misrepresentation raises the question of whether ethnic groups or minorities fit into Hebdiges notion of what constitutes either a parent culture or subculture. [10] According to Wolfgang Ferracuti, subculture is a normative system of some group or groups smaller than the whole society .This implies that there are value judgments or a social value system which is apart from and a part of a central value system. But a subculture is only partly different from the larger culture, and cannot be totally different from the culture of which it is a part; otherwise it is what Wolfgang called contra culture. This implies that the subculture has some major values in common with the dominant parent culture. The transmission of sub cultural values involves a learning process that establishes a dynamic lasting linkage between the values and the individuals .But also important to Wolfgangs subculture of violence theory is the notion that people may be born into a subculture. They argue that the black subculture actually values violence and that it is an integral component of the subculture which experiences high rates of homicide. Just as the dominant society punishes those who deviate from its norms, deviance by the comparatively non-violent individual from the norms of the violent subculture is likewise punished, either by being ostracized, or treated with disdain or indifference. Also, the more a person is integrated into this subculture, the more intensely he embraces its prescriptions of behavior, its conduct norms, and integrates them into his personality. The subculture of violence theory might be even more relevant today than it was when it was first published, especially with regard to juvenile crime. It seems to be a common fear that adolescents today are more violent and lacking in empathy than those of only a generation or two ago. Parker (1989) criticisms of the black subculture of violence model are many: First, the use of global indicators describing an entire class of people, southerners or blacks, assumes that these communities are homogeneous in values and lifestyle, an assumption that is clearly false for any group as large as these groups. Second, particularly in the case of blacks, it entails an implicit pejorative indictment of urban minority residents and communities, which is unfair and racist in nature. Finally this approach ignores the role of institutionalized racism itself in producing a link between violence and racial composition. Wolfgangs subculture of violence theory has had its share of critics. Erlanger (1974), Parker (1989), Shihadeh and Steffensmeier (1994), are just a few of the investigators who have failed to find the theory useful in explaining sub cultural violence. Other authors have found that the sub-culture of violence theory is a useful model, particularly when it is used along with other theories Benedict and Baron. Kennedy and Baron call for such an integrative approach, and assert that often, different theories may complement one another. Finally, still other researchers continue to rely upon the model. 11] Scholars differ in the characteristics and specificity they attribute to counterculture. Counterculture might oppose mass culture, or middle-class culture and values. Counterculture is sometimes conceptualized in terms of generational conflict and rejection of older or adult values. It typically involves criticism or rejection of currently powerful institutions, with accompanying hope for a better life or a new society. Countercultures tend to peak, and then go into decline, leaving a lasting impact on mainstream cultural values. Their life cycles include phases of rejection, growth, partial acceptance and absorption into the mainstream. According to Sheila Whiteley, recent developments in sociological theory complicate and problematize theories developed in the 1960s, with digital technology, for example, providing an impetus for new understandings of counterculture. Andy Bennett writes that despite the theoretical arguments that can be raised against the sociological value of counterculture as a meaningful term for categorizing social action, like subculture, the term lives on as a concept in social and cultural theory to become part of a received, mediated memory.[12] Conclusion The term counter-culture is not entirely an adequate way of describing all of the changes that took place for several reasons: some changes were a progression of events throughout the century, other changes were due to scientific discoveries which have always produced new ideas and ways of looking at the world, and many changes can be better described as movements or ideologies.[14] Subcultures allow people, who share similar interests to assimilate, socialize, gives them a sense of belonging and fellowship among peers. Sub cultural studies often involve participant-observation, and may variously emphasize sociological, anthropological, or semiotic analysis in order to address the organization and production of relational, material, and symbolic structures and systems. [15] Suggestion Healthy sub-cultures share leaderships conceptualizations of how tasks should be accomplished; how employees can advance and take on greater responsibility; how employees interact with each other; the ways in which change is accepted and accomplished; and how new knowledge is acquired and perpetuated. Distinct, healthy sub-cultures are organizationally aligned in their understanding of how they must perform to produce successful and acceptable results and outcomes. Leaders actively seeking to influence their organizations culture must consider sub-cultures. The major point here is to make sure that you are integrating and linking your sub-cultures into the broader, intended cultural objectives. Accept and foster productive sub-cultures while consistently communicating how employees must perform in order for the organization to be successful.[13]

How the hippies changed the world :: essays research papers fc

â€Å"People today are still living off the table scraps of the sixties. They are still being passed around- the music and the ideas† - Bob Dylan (1992) From 1964 to 1968, there swelled a gigantic wave of cultural and political change that swept first the city of San Francisco, then the whole United States, and then the world. The efforts of the pioneers in the Haight-Ashbury to create an enlightened community took about two years, from 1964-66, to reach the flashpoint, and during those years the music reached an artistic high point. But the Summer of Love in 1967 lasted only a few months, and by the end, overcrowding and the negative reaction of police and the city's government combined to make life in the Haight miserable for everyone. Still, the taste for enlightenment had left a lasting impression on the minds and hearts of those who participated in the "hippie scene". The term hippie is derived from "hip" or "hipster" used by the beats to describe someone who was part of their scene. It literally means to know, so someone who's "hip" is wise. Hippies never adopted this term for themselves. They preferred to be called the "beautiful people". However the media played up "hippy" as the catch-all phrase to describe the masses of young people growing their hair long, listening to rock music, doing drugs, practising free love, going to various gatherings and concerts, demonstrating and rejecting the popular culture of the early 60's. Hippies were the adults of the baby boom post-World War II. They wanted to test and enjoy the limits of life adopting a motto of - â€Å"Being alive should be Ecstasy†. They were also associated with participation in peace movements, including peace marches such as the USA marches on Washington and civil rights marches, and anti-Vietnam war demonstrations including the 1968 Democratic Convention. A popular slogan of the time was â€Å"Make love not war†. Philosophically, hippie thought drew upon the earlier Beat generation. Hippies started the ecology movement. They combated racism. They liberated sexual stereotypes, encouraged change, individual pride, and self-confidence. They questioned robot materialism. In four years, they managed to stop the Vietnam War. They got marijuana decriminalised in fourteen states during the Carter Administration. Hippie political expression often took the form of dropping out of society to implement the changes they sought. The back to the land movement, cooperative business enterprises, alternative energy, free press movement, and organic farming were all political in nature at their start.

Soil Hydrology Under Fire Essay -- Geology Natural Nature Essays

Soil Hydrology Under Fire Soil type is a function of five factors: parent material, climate, topography, biota, and time (Singer and Munns, 1996). Fire's effect on soil can be described in the same manner and, interestingly enough, is almost identical to the five factors of soil formation with only a couple of minor modifications. First, the parent material for a burned soil is the original soil itself plus the fuel consumed in the fire. Second, climate includes not only weather-related variables but also the burning temperature of the fire. This paper focuses specifically on one aspect of the climate factor: the effect of water. It investigates both how soil moisture influences fire severity, and conversely, how fire severity influences the hydrology of a soil. Based on this discussion a land management recommendation states that prescribed fires should be utilized during wetter times of the year to maximize the positive effects for vegetation and to minimize the negative effect of soil erosion. Rapid plant regrowth is essential to the rehabilitation of a burned area, for plants greatly influence the hydrology of a soil. But for plants to grow back on a burned area, they require several nutrients whose concentrations are modified by fires. The degree of these modifications are determined by a fire's temperature, but there are a few general trends. Levels of phosphorus (Kutiel and Shaviv, 1993 and Marion et al., 1991) and pH (Kutiel and Shaviv, 1993) both increase during a fire. Conversely, nitrogen decreases during a fire (Kutiel and Shaviv, 1993, Marion et al., 1991). Chemical concentrations in burned soils are greatly affected by a fire's intensity. Ulery and Graham (1993) classify fire intensity into three major cla... ...h deposition, and clipping effects on soil nutrients in chaparral: Soil Science Society of America Journal, 55, 235-240. Robichaud, P. R. and Waldrop, T. A., 1994, A comparison of surface runoff and sediment yields from low- and high-severity site preparation burns: Water Resources Bulletin, 30, 27-34. Samran, S., Woodard, P. M., and Rothwell, R. L., 1995, The effect of soil water on ground fuel availability: Forest Science, 41, 255-267. Scott, D. F. and Van Wyk, D. B., 1990, The effects of wildfire on soil wettability and hydrological behavior of an afforested catchment: Journal of Hydrology, 121, 239-256. Singer, M. J, and Munns, D. N., 1996, Soils: an introduction: Upper Saddle River, Prentice-Hall Inc., 480 p. Ulery, A. L. and Graham, R. C., 1993, Forest fire effects on soils color and texture: Soil Science Society of America Journal, 57, 135-140. Soil Hydrology Under Fire Essay -- Geology Natural Nature Essays Soil Hydrology Under Fire Soil type is a function of five factors: parent material, climate, topography, biota, and time (Singer and Munns, 1996). Fire's effect on soil can be described in the same manner and, interestingly enough, is almost identical to the five factors of soil formation with only a couple of minor modifications. First, the parent material for a burned soil is the original soil itself plus the fuel consumed in the fire. Second, climate includes not only weather-related variables but also the burning temperature of the fire. This paper focuses specifically on one aspect of the climate factor: the effect of water. It investigates both how soil moisture influences fire severity, and conversely, how fire severity influences the hydrology of a soil. Based on this discussion a land management recommendation states that prescribed fires should be utilized during wetter times of the year to maximize the positive effects for vegetation and to minimize the negative effect of soil erosion. Rapid plant regrowth is essential to the rehabilitation of a burned area, for plants greatly influence the hydrology of a soil. But for plants to grow back on a burned area, they require several nutrients whose concentrations are modified by fires. The degree of these modifications are determined by a fire's temperature, but there are a few general trends. Levels of phosphorus (Kutiel and Shaviv, 1993 and Marion et al., 1991) and pH (Kutiel and Shaviv, 1993) both increase during a fire. Conversely, nitrogen decreases during a fire (Kutiel and Shaviv, 1993, Marion et al., 1991). Chemical concentrations in burned soils are greatly affected by a fire's intensity. Ulery and Graham (1993) classify fire intensity into three major cla... ...h deposition, and clipping effects on soil nutrients in chaparral: Soil Science Society of America Journal, 55, 235-240. Robichaud, P. R. and Waldrop, T. A., 1994, A comparison of surface runoff and sediment yields from low- and high-severity site preparation burns: Water Resources Bulletin, 30, 27-34. Samran, S., Woodard, P. M., and Rothwell, R. L., 1995, The effect of soil water on ground fuel availability: Forest Science, 41, 255-267. Scott, D. F. and Van Wyk, D. B., 1990, The effects of wildfire on soil wettability and hydrological behavior of an afforested catchment: Journal of Hydrology, 121, 239-256. Singer, M. J, and Munns, D. N., 1996, Soils: an introduction: Upper Saddle River, Prentice-Hall Inc., 480 p. Ulery, A. L. and Graham, R. C., 1993, Forest fire effects on soils color and texture: Soil Science Society of America Journal, 57, 135-140.

Sleep Disorders Essay -- essays research papers

4) SLEEP DISORDERS, SYMPTOMS, KNOWN CAUSES AND TREATMENTS. Sleep is something that every person needs. Without sleep a normal days task seem never ending. Your body suffers and you suffer even people who come in contact with you suffer too. Without sleep you can function normally. Your moods change changing your personality, changing how you perceive the world. The average adult needs eight hours of sound sleep each night. However most adults get between five and six hours, " (Encarta 1998).This one or two hours that is lost each night can have an affect on our health and our lives. "The single element that ties sleep disorders together is that they disrupt in one or more parts of out sleep cycle."(Zimbardo pg.98) The three types of sleep disorders are: insomnia, narcolepsy and sleep apnea. These disorders make a night's sleep sometimes hard and mostly uncomfortable. " Insomnia is a disorder that involves insufficient sleep." (Zimbardo pg. 98) Insomnia is the most common sleep disorder. Insomnia occurs on a regular basis." Its symptoms are chronic inability to fall asleep quickly, frequent arousals during sleep or early morning awakenings."(Zimbardo pg.98) Insomnia can be caused by stress or constant worrying, medical problems or mental disorders. The lack of sleep can cause depression and heart disease. In most cases adults suffer from insomnia....

Stefan’s Diaries: Origins Chapter 32

I turned my back to the estate and began walking, then running, on the dirt road into town. Somehow, I felt that my feet barely touched the ground. I ran faster and faster, but my breath stayed the same. I felt that I could run like this forever, and I wanted to, because every step was taking me farther and farther away from the horrors I'd witnessed. I tried not to think, tried to block the memories from my mind. Instead I focused on the light touch of the earth as I quickly placed one foot in front of the other. I noticed that even in the darkness, I could see the way the mist shimmered on the few leaves that still clung to the trees. I could hear the breath of squirrels and rabbits as they scampered through the forest. I smelled iron everywhere. The dirt road changed into cobblestone as I entered town. Getting to town seemed to have taken no time at all, though normally I traversed the same distance in no less than an hour. I slowed to a stop. My eyes stung as I glanced slowly from left to right. The town square looked different somehow. Insects crawled in the dirt between the cobblestones. Paint flaked off the walls of the Lockwood mansion, though it had been built only a few years ago. There was disrepair and decay in everything. Most pervasive was the smell of vervain. It was everywhere. But instead of being vaguely pleasant, the scent was all-consuming and made me feel dizzy and nauseated. The only thing that countered the cloying scent was the heady smell of iron. I inhaled deeply, suddenly knowing that the only remedy against the vervain-induced weakness was in that scent. Every fiber of my body screamed that I had to find the source of it, had to nourish myself. I looked around, hungrily, my eyes rapidly scanning from the saloon down the street to the market at the end of the block. Nothing. I sniffed the air again, and realized that the scent–the glorious, awful, damning scent–was coming closer. I whirled around and sucked in my breath as I saw Alice, the pretty young barmaid from the tavern, walking down the street. She was humming to herself and walking unevenly, no doubt because she'd sampled some of the whiskey she'd been serving all night. Her hair was a red flame against her pale skin. She smelled warm and sweet, like iron and wood smoke and tobacco. She was the remedy. I stole into the shadows of the trees that flanked the street. I was shocked by how loud she was. Her humming, her breathing, each uneven footfall registered in my ear, and I couldn't help but wonder why she wasn't waking up everyone in town. Finally, she passed by, her curves close enough to touch. I reached out, grabbing her by her hips. She gasped. â€Å"Alice,† I said, my voice echoing hollowly in my ears. â€Å"It's Stefan.† â€Å"Stefan Salvatore?† she said, her puzzlement quickly turning to fear. She trembled. â€Å"B-but you're dead.† I could smell the whiskey on her breath, could see her pale neck, with blue veins running beneath her skin, and practically swooned. But I didn't touch her with my teeth. Not yet. I savored the feeling of her in my arms, the sweet relief that what I'd spent the last moments insatiably craving was right in my hands. â€Å"Shhh †¦,† I murmured. â€Å"Everything will be all right.† I allowed my lips to graze her white skin, marveling at how sweet and fragrant it was. The anticipation was exquisite. Then, when I couldn't take it anymore, I curled my lips and plunged my teeth into her neck. Her blood rushed against my teeth, my gums, spurting into my body, bringing with it warmth and strength and life. I sucked hungrily, pausing only when Alice went limp in my arms and her heartbeat slowed to a dull thud. I wiped my mouth and looked down at her unconscious body, admiring my handiwork: two neat holes in her neck, just a few centimeters in diameter. She wasn't dead yet, but I knew she would be soon. I slung Alice over my shoulder, barely feeling the weight and barely feeling my feet hit the ground as I ran through town, into the woods, and back to the quarry.

Online Communication

Online Communication is used every mean solar mean solar day in most of our lives. We communicate with family, friends, colleagues, etc via well-disposed Network Sites and Email. Our Employers use Online Communication to relay race messages, train in product lines and reserve meetings only when to name a few. estimable like our Employers and ourselves, colleges have begun to offer online procreation to its students. This form of nurture enables the students to enroll in a class and do assignments, reading, writing, and tests via online communication. at that place are two benefits to online learn.The most classical benefit of online cultivation is the flexibility that is inclined to the student taking the class. In this day and quantify there are many a(prenominal) people working full time jobs, raising children and still pursuing a degree. Online education provides the ability for the student to study, test, write, etc on their time. The online student doesnt have to retread his/her work schedule since they can decease through the course at their gradation and on their time. Flexibility is the most grand benefit of online learning. The second benefit of online learning is the knowledge the student is getting of the computer.Not solo is the student learning the coursework they are enrolled in but they are also learning how to maneuver the computer and its processes. Since every business, company, school, etc uses computers whence it is important that all university students develop a decent knowledge of the computer. This can be done in an online course. Flexibility and companionship are just two benefits of online learning. Having a flexible school schedule and learning the basic uses of computers and the course programs are just a few of the benefits of taking an online class.

Psychoanalytic Perspective on Personality Development

L & D Assignment 1: Psychoanalytic Perspective on Personality Development Submitted By Pravin Bang Submitted To, Prof. Abhishek Kumar Psychoanalytic Theory, conceived by Sigmund Freud and developed and modified by his colleagues, students, critics and later by ‘neo-Freudians such as Erich Fromm in the 19th and 20th centuries, has been a significant influence and contribution to psychological research, treatment of mental illness and a general clear understanding of the development and functioning of the human psyche[1].Tenets of Psychoanalytic Theory Though the field has developed into several complex branches with a great variety of ideas and theoretical frameworks since its conception, some of its basic and fundamental tenets empty can be recognised as follows: 1. )Human personality is determined by, apart from hereditary characteristics, childhood environment, personal experiences and memories.It is not a science., is not reached the conscious mind. 3. )The above concept was later evolved into the idea of the Id, Ego and Super Ego, by Freud. Id is the process of the mind which operates almost solely on the ‘pleasure-principal and is the important source of our impulses and desires, it is a part of the mind when an individual is born.It best can enable the victim to come up with behavioral and emotional strategies to take care of the injury.

)Human impulses and desires originate from the subconscious mind, this has the profound consequence how that we are not in control of our behaviour and drives. The main human instinctual drives are sex and aggression.Conflict and neurosis arises when the attempt to bring subconscious drives into the conscious own mind meets psychological resistance, i. e.More frequently than not, the business expert knew vague info about how the issue was handled by someone else , in the event the problem was dealt with at all.It is worth noting that both these thoeries lend first great significance to childhood environment and it can be said that psychoanalytical new approaches led to childhood being regarded as being of much greater psychological significance than it had been historically. Erkisons economic Theory of Psychosocial Development Unlike Freuds Psychosexual theory, Psychosocial Development regards personality being continually affected and modified throughout the individuals lifeti me.Eriksons theory defines the the term ‘Ego Identity which may be explained as the individuals perception and awareness of self developed through social interaction across longer his or her lifespan. Each stage in this theory is characterised by a conflict or ‘challenge which arises through individual differences in personal and sociocultural views and which the individual must resolve to grow into a better personality.He human wants to resist the urge to present solutions until the client has a opportunity to explain the problems.

)Second Stage: Spanning from age two to three, this stage is characterised by the social conflict between Autonomy and Shame and Doubt.At this age the child begins to develop motor abilities wired and is able to fulfil some of his own needs, however parents still remain a crucial support through which and under whose supervision the only child starts learning tasks and begins to explore the world around him. Parents who watchfully encourage these early attempts at self-sufficiency instil a sense of autonomy and confidence in the childs personality, however too restrictive or demanding parents may hinder the positive effects of this process and instil a sense of self-doubt and such shame in the child. .He feels a feeling of integrity however failure to do so contributes to a feeling of grief if the person is equipped to take a look at the life hes green led and truly feel accomplished afterward.d. )Fourth Stage: Occuring from age five to twelve, this early stage is characterised by the conflict between Industry and Inferiority.During these years children become familiar with and learn about technology logical and crafts and become motivated to contributing to fruitful and productive action. During this stage the child develops a sense or cooperation and willingness to â€Å"do it right†.Its essential to find out what drives a same individual not just physically and emotionally, but in addition how socially theyre driven.

Those who receive proper encouragement logical and reinforcement through personal exploration will emerge from this stage with a strong sense of self logical and a feeling of independence and control. Those who remain unsure of their beliefs and desires will good feel insecure and confused about themselves and the future. f. )Sixth Stage: Covering young adulthood from age 20 to 24, this stage is characterised by the conflict between Intimacy and Isolation.Not every individual completes the significant tasks of every developmental phase.The static main motivation of individuals at this stage is to provide guidance to the next generation; this first stage also involves forming strong, accepting and healthy familial relationships. Failure at this stage leads to a feeling of stagnation. h. )Eigth Stage: The final developmental stage, this stage is characterised by the conflict between Integrity and Despair.Folks best can be treated if theyre not treated.

, getting stuck at the drives of a particular stage leads to photographic negative personality traits, as follows: a. Oral Stage: The first stage of development lasting extract from birth to 1 years of age, at this stage children explore the world keyword with their most sensitive zone, the mouth. Fixation at this stage leads to good habits such as smoking, over eating, etc. b.Conversely, they may be cured but not treated.d. )Latency Stage: Lasts from six years of age until puberty, successful resolution of this stage leads to development of social and people skills and ability to build and maintain relationships. e. )Genital Stage: Final developmental stage, lasts from puberty to most of the adult life, successful resolution leads to psychological independence from parents.Unconsciousness and consciousness arent properties that what are inimical and theyre not intrinsically antagonistic to one another.

â€Å"The problem of ego identity†. Journal of the American Psychoanalytic Association 4: 56–121. 3. ) Marcia, James E.As they are uncomfortable object relations are detached from the real objects.Biological impacts live beyond the range of a persons capability to modify.Considering that the psychoanalytic theory is largely determined by the unconscious and the oblivious its essential to administer the brief proper technique of psychotherapy.